Google has introduced a significant upgrade to its virtual clothing try-on technology, simplifying the process by requiring only a selfie rather than a full-body photograph. This advancement, powered by Google’s Gemini 2.5 Flash Image model (nicknamed Nano Banana), marks a substantial improvement in accessibility and convenience for online shoppers seeking to visualize clothing items before purchase.
The updated feature generates a complete body representation from just a facial image, allowing users to see how garments might look on their person without the cumbersome process of capturing or uploading full-length photos. This development addresses a key friction point in the virtual shopping experience, potentially increasing adoption rates among consumers hesitant to use previous iterations of the technology.
How the New Selfie-Based Try-On Works
The enhanced try-on process follows a straightforward workflow designed for user convenience. Shoppers begin by taking or uploading a simple selfie through Google’s interface. The Nano Banana AI model then processes this image to create a full-body digital representation of the user. During setup, shoppers specify their typical clothing size to ensure more accurate fit visualization.
The system generates multiple full-body images based on the selfie input, allowing users to select their preferred representation as a default for future try-ons. This personalization aspect helps maintain consistency across shopping sessions and creates a more tailored experience. For users who prefer alternative options, Google maintains the ability to use actual full-body photographs or choose from a diverse range of pre-existing models representing various body types.
Currently, this feature is available exclusively to shoppers in the United States, though global expansion seems likely given Google’s typical product rollout patterns.
Integration Across Google’s Shopping Ecosystem
This enhancement builds upon Google’s initial try-on feature launched in July, which has been integrated across multiple platforms in the company’s ecosystem. The functionality appears in Google Search results, dedicated Google Shopping sections, and Google Images when viewing apparel products.
Accessing the feature requires minimal effort – users simply tap on a clothing product listing and select the prominently displayed